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About the Owner
Tinika Prince
Born and raised in Sumter, South Carolina, I left home at 17 after losing my grandmother to complete my high school diploma and earn a Business Administration certification through the Atlanta Job Corps Program. My journey took me from Atlanta to Honolulu, where my stepmother introduced me to the world of natural body care, sparking my love for using plants and herbs to heal and nourish the skin.
As a young mother, I was determined to create a better future for my children. I graduated Cum Laude from Morris College with a Bachelor’s in Mass Communication, later earning Master’s degrees in Business Administration and Community Counseling. My career led me to work in behavioral health, eventually opening my own private practice in 2019 to provide therapy for children, adolescents, and families—a path that proved invaluable during the challenges of the pandemic.
When COVID-19 limited in-person shopping, I began making my own natural skincare products to care for my sensitive skin. What started as a personal project soon became True Natural Luv—a brand rooted in love, healing, and self-care. Today, I combine my passion for mental wellness with all-natural, handmade products designed to help you feel confident, cared for, and beautiful—inside and out.